Description

Creating a unique and health-focused product like “Ellu Karuppu Ulunthu Idly Podi” (Sesame Black Gram Idli Powder) under the PappuDaddu Healthy Foods brand is an excellent idea. This product can combine the nutritious benefits of sesame seeds (ellu) and black gram (karuppu ulunthu) to create a versatile and flavorful condiment. Here’s a comprehensive approach to developing, marketing, and utilizing this product:

Product Development

Key Ingredients:

1. Sesame Seeds (Ellu):
   • Rich in healthy fats, protein, calcium, and magnesium.
   • Provides a nutty flavor and crunchy texture.
2. Black Gram (Karuppu Ulunthu):
   • High in protein, fiber, and essential nutrients like iron and potassium.
   • Adds a robust flavor and dense texture.
3. Red Chilies:
   • Adds spice and is rich in vitamins A and C.
4. Curry Leaves:
   • Excellent source of iron and vitamins.
5. Asafoetida (Hing):
   • Aids digestion and adds a unique, savory flavor.
6. Salt (Himalayan or Sea Salt):
   • Enhances flavor while providing essential minerals.
7. Coconut (optional):
   • Adds sweetness and enhances the overall flavor profile.

Health Benefits:

• Rich in Nutrients: High in protein, calcium, iron, and essential fatty acids.
• Digestive Health: Contains fiber and digestive aids like asafoetida.
• Heart Health: Includes healthy fats from sesame seeds and black gram.
• Bone Health: High calcium content supports bone health.

Production Process

1. Roasting: Lightly roast the sesame seeds, black gram, red chilies, and curry leaves to enhance flavor and shelf life.
2. Grinding: Grind the roasted ingredients together to a coarse or fine powder based on preference.
3. Mixing: Add salt and optional ingredients like dried coconut, and mix thoroughly.
4. Packaging: Pack in eco-friendly, resealable pouches to maintain freshness.