Description

Creating a “Milagai Podi” (Chili Powder) under the PappuDaddu Healthy Foods brand can offer a flavorful, versatile, and healthy condiment for various South Indian dishes. Here’s a detailed plan for developing, marketing, and utilizing this product:

Product Development

Key Ingredients:

1. Dry Red Chilies: Adds heat and vibrant color, rich in vitamins A and C.
2. Urad Dal (Black Gram): Provides protein and a crunchy texture.
3. Chana Dal (Split Chickpeas): Adds protein and enhances texture.
4. Sesame Seeds: Adds a nutty flavor, rich in healthy fats and calcium.
5. Curry Leaves: Adds aroma and flavor, rich in vitamins.
6. Asafoetida (Hing): Enhances flavor and aids digestion.
7. Salt: Enhances overall flavor.

Optional Ingredients:

• Coconut: Adds sweetness and richness.
• Jaggery: Adds a hint of sweetness and depth of flavor.
• Garlic: Adds pungency and additional health benefits.

Health Benefits:

• Rich in Nutrients: High in protein, calcium, vitamins, and antioxidants.
• Digestive Health: Contains ingredients like asafoetida and curry leaves that aid digestion.
• Heart Health: Includes healthy fats from sesame seeds and dals.

Production Process

1. Roasting: Lightly roast dry red chilies, urad dal, chana dal, sesame seeds, and curry leaves separately to enhance their flavors and increase shelf life.
2. Grinding: Grind the roasted ingredients to a coarse or fine powder based on preference.
3. Mixing: Add salt and optional ingredients like dried coconut or jaggery, and mix thoroughly.
4. Packaging: Pack in eco-friendly, resealable pouches to maintain freshness.