Description

Creating a “Sambar Podi” (Sambar Powder) under the PappuDaddu Healthy Foods brand is a great way to offer a traditional South Indian spice mix with a focus on health and quality. Sambar podi is essential for making sambar, a popular South Indian lentil stew, and can also be used to add flavor to other dishes. Here’s a comprehensive plan for developing, marketing, and utilizing this product:

Product Development

Key Ingredients:

1. Coriander Seeds: Base flavor, aids digestion.
2. Dry Red Chilies: Adds heat and color, rich in vitamins A and C.
3. Toor Dal (Split Pigeon Peas): Adds body and protein.
4. Chana Dal (Split Chickpeas): Enhances texture and adds protein.
5. Black Peppercorns: Adds heat and aids digestion.
6. Cumin Seeds: Adds earthy flavor, promotes digestion.
7. Fenugreek Seeds: Adds slight bitterness, aids digestion.
8. Mustard Seeds: Adds pungency, rich in minerals.
9. Turmeric: Adds color, anti-inflammatory properties.
10. Asafoetida (Hing): Enhances flavor, aids digestion.
11. Curry Leaves: Adds aroma, rich in vitamins.

Optional Ingredients:

• Dry Coconut: Adds richness and depth of flavor.
• Garlic: Adds pungency and health benefits.
• Cinnamon, Cloves: Adds warmth and complexity.

Health Benefits:

• Digestive Health: Contains ingredients that promote digestion and prevent bloating.
• Anti-inflammatory: Turmeric and other spices help reduce inflammation.
• Rich in Nutrients: High in essential vitamins, minerals, and antioxidants.

Production Process

1. Roasting: Lightly roast all the ingredients separately to enhance their flavors and increase shelf life.
2. Grinding: Grind the roasted ingredients to a fine powder.
3. Mixing: Combine the ground spices thoroughly.
4. Packaging: Pack in eco-friendly, resealable pouches to maintain freshness.